Why DH Sakib Created Postbook

For a long time, I have been working with different companies, schools, research projects and online platforms under Lilac Group. Naturally, we publish many posts, videos, updates and ideas. But after publishing them on Facebook, LinkedIn or other platforms, important content often becomes difficult to find again.

That made me think: Are we creating our own digital assets, or are we only creating content for other platforms?

Social media is still important for reaching people, and we will continue using it. But I also wanted a place where our posts could remain permanently connected with the company, school or department that originally published them. This simple need gradually became the idea of Postbook.

At first, I only wanted to preserve my own daily posts. Later, I realised that the same problem exists across our whole ecosystem. One school may publish something useful for another school, and one company’s experience may help another department. However, these ideas often remain separated across different websites.

Postbook connects those separate voices without removing their individual identities. Every organization can have its own Home feed, while the News Feed helps people discover posts from connected companies and schools. The original post remains with its original publisher, but useful knowledge can travel across the network.

For me, Postbook is not an alternative to Facebook or YouTube. It is our own permanent foundation. External platforms can give us reach, while Postbook keeps the original record under our own control.

I created Postbook because I believe a useful post should not disappear after a few days. An idea, decision or part of an organization’s journey should remain visible, searchable and connected with its source.

That is the purpose behind Postbook:

One Platform. Where Posts Connect.

— DH Sakib